Mr. Travis Rodgers

Prior to RecordLinc, Mr. Rodgers founded start-ups, BrightWhite Teeth-Whitening, Mustang Technology Inc. (sold 1997), Talent Roundtable, and PLM Solutions. He was an integral force to take both Taleo public and in selling VirtualEdge to ADP Inc. in 2006. He has been selling and marketing software for almost 20 years for companies including IBM, Oracle, ADP, VirtualEdge, and Taleo. He graduated from Cal Poly, San Luis Obispo Business School with an emphasis in marketing and entrepreneurship. As a seasoned entrepreneur, Mr. Rodgers has been active and successful in building businesses; forming, financing, and staffing new companies, growing them into revenue generating enterprises, and taking them to liquidity.

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Dental Marketing Expert

Travis has done marketing for some of the leading dental companies across the country, including Kavo Kerr, Smart Practice, Officite, and My Social Practice. His specialties include e-mail marketing, social media campaigns, geo-fencing, trade shows and more. Travis has been referred to as the “Godfather” of e-mail marketing in the dental industry.

Full Service Marketing

Full Service Marketing

Immersing your company with the right mix of integrated technology methods is the intersection of your success. Let us take the guesswork out of the crossroads and map the direction of a clear, focused marketing path with our spirited approach to our integrated methodical disciplines.

Full Service Marketing

Marketing analytics

Take the guesswork out of your marketing strategy with our comprehensive platform to track your results. Our platform puts all of your SEO, PPC, Social, and analytics in one easy to use dashboard

Full Service Marketing

I LUV My Dentist

With a clickable way for patients to refer the friends and family to you and the ability to pull your top reviews from the web onto your profile, LUV is the most efficient way to grow your referral-base.

Dental Technology Expert

Travis was named by Howard Farran as the “Top Serial Entrepreneur in the Dental Industry.” Travis developed RecordLinc, a software service to help dental specialists grow their referrals from general dentists. Recognizing that many offices gain referrals from patients, Travis partnered with David Schwab to develop I LUV My Dentist, a patient word-of-mouth referral tool. Travis has developed modules for electronic health forms, patient portals, appointment scheduling, patient cost-estimator and is nearing completion on a patient rewards platform and a case management module.

Electronic Health Forms

Health Forms

A truly paperless office is now available! EHF allows patients to update their health history at any time, allows you to verify eligibility prior to the appointment, and maximize your chair time when the patient shows up.

Patient Portal


My Dental Files is a secure way for patients to communicate securely with their treatment team, access and update their dental records and eliminate filling out forms multiple times.

Patient Reviews


Giving you the ability to control your reputation and gain more patients. Generate positive reviews from satisfied patients on sites like Google, Yelp, and Facebook.

Online Scheduling


A fully customizable scheduling platform embedded right into your website gives your patients the ability to book and reschedule from anywhere without back and forth e-mails or playing phone tag.

Insurance Cost Estimator

Cost Estimator

Increase treatment acceptance and generate leads by allowing patients to estimate the cost of their treatment accurately and on their own time. With the ability to customize based on your fee schedule, take the fear out of high costs for your patients.



Giving you the ability to track your patient's treatment plan from start to finish, with secure communication across the entire treatment team. Increase treatment acceptance without letting your patients fall into the referral black hole.


Travis has written several white papers for the dental industry on growing referrals and best practices for email marketing and dentist reviews. Travis is currently collaborating with John Jantsch, the author of Duct Tape Marketing, to author a book on marketing in the dental industry.


Travis is a member of the Speaking Consulting Network and has attended many of their events. Travis’ speaking engagements focus on helping dentists grow their practice through referrals and the philosophy, “It's not just about being a great dentist, it's about being a great dentist that patients trust to refer the friends and family too”. Travis has attended many speaking workshops, including LionSpeak with Katherine Eitel.


Dental Consultant

Travis coaches dental vendors, dental consultants and dental practices on how to grow their business. His key focuses are creating brand awareness by developing an online presence, optimizing SEO, creating marketing strategies and implementing referral-based systems.

Dental Mastermind

Travis facilitates mastermind groups for dental consultants and vendors. He is passionate about connecting people and knows that collaboration leads to success for all involved. The mastermind events provide an open forum to discuss best practices and learn from some of the top names in the industry.