Prior to RecordLinc, Mr. Rodgers founded start-ups, BrightWhite Teeth-Whitening, Mustang Technology Inc. (sold 1997), Talent Roundtable, and PLM Solutions. He was an integral force to take both Taleo public and in selling VirtualEdge to ADP Inc. in 2006. He has been selling and marketing software for almost 20 years for companies including IBM, Oracle, ADP, VirtualEdge, and Taleo. He graduated from Cal Poly, San Luis Obispo Business School with an emphasis in marketing and entrepreneurship. As a seasoned entrepreneur, Mr. Rodgers has been active and successful in building businesses; forming, financing, and staffing new companies, growing them into revenue generating enterprises, and taking them to liquidity.
Mr. Travis Rodgers
Dental Marketing Expert
Travis has done marketing for some of the leading dental companies across the country, including Kavo Kerr, Smart Practice, Officite, and My Social Practice. His specialties include e-mail marketing, social media campaigns, geo-fencing, trade shows and more. Travis has been referred to as the “Godfather” of e-mail marketing in the dental industry.
Full Service Marketing
Immersing your company with the right mix of integrated technology methods is the intersection of your success. Let us take the guesswork out of the crossroads and map the direction of a clear, focused marketing path with our spirited approach to our integrated methodical disciplines.
Dental Technology Expert
Travis was named by Howard Farran as the “Top Serial Entrepreneur in the Dental Industry.” Travis developed RecordLinc, a software service to help dental specialists grow their referrals from general dentists. Recognizing that many offices gain referrals from patients, Travis partnered with David Schwab to develop I LUV My Dentist, a patient word-of-mouth referral tool. Travis has developed modules for electronic health forms, patient portals, appointment scheduling, patient cost-estimator and is nearing completion on a patient rewards platform and a case management module.
Increase treatment acceptance and generate leads by allowing patients to estimate the cost of their treatment accurately and on their own time. With the ability to customize based on your fee schedule, take the fear out of high costs for your patients.
Giving you the ability to track your patient's treatment plan from start to finish, with secure communication across the entire treatment team. Increase treatment acceptance without letting your patients fall into the referral black hole.
Photos & Videos
Travis has written several white papers for the dental industry on growing referrals and best practices for email marketing and dentist reviews. Travis is currently collaborating with John Jantsch, the author of Duct Tape Marketing, to author a book on marketing in the dental industry.
Travis is a member of the Speaking Consulting Network and has attended many of their events. Travis’ speaking engagements focus on helping dentists grow their practice through referrals and the philosophy, “It's not just about being a great dentist, it's about being a great dentist that patients trust to refer the friends and family too”. Travis has attended many speaking workshops, including LionSpeak with Katherine Eitel.
Travis coaches dental vendors, dental consultants and dental practices on how to grow their business. His key focuses are creating brand awareness by developing an online presence, optimizing SEO, creating marketing strategies and implementing referral-based systems.
Travis facilitates mastermind groups for dental consultants and vendors. He is passionate about connecting people and knows that collaboration leads to success for all involved. The mastermind events provide an open forum to discuss best practices and learn from some of the top names in the industry.